Effective Date: October 12, 2025

Entity: Pain Free Achilles LLC (“Company,” “we,” “our,” “us”)

DBA: Reforge Running™ and Reforge Run Club™

Applies To: painfreeachilles.com, related subdomains, online programs, memberships, and coaching services (collectively, the “Services”).

If you do not agree with this Privacy Policy, please discontinue use of the Services.

1. What This Policy Covers

This Privacy Policy explains how we collect, use, disclose, and protect personal information when you visit our website, create an account, make a purchase, join our community, or engage in our coaching or educational Services. It also describes your rights under applicable U.S. privacy laws, including the Connecticut Data Privacy Act (CTDPA).

2. Information We Collect

We may collect the following types of information:

- Identifiers and contact information: name, email address, phone number, mailing address, or account handle.
- Commercial and transactional data: products purchased, subscription status, payment history.
- Internet and technical data: device type, browser type, IP address, pages visited, cookies, and analytics data.
- User content: messages, feedback, or community posts you share with us.
- Coaching context data: information you voluntarily provide about your training goals, activity, or wellness history.
- Payment information: processed securely through third-party payment providers; we do not store full credit card numbers.

We use cookies and similar technologies to operate the site, remember preferences, and understand usage patterns.

3. How We Use Information

We use collected information to:

- Provide, personalize, and improve our Services and customer support.
- Process payments and fulfill purchases.
- Communicate with you about updates, programs, or offers.
- Deliver personalized coaching content and recommendations.
- Conduct analytics and improve website performance.
- Comply with legal obligations and enforce our Terms of Service.

4. How We Share Information

We may share information with:

- Service providers: third parties that perform services on our behalf such as hosting, payment processing, email delivery, or analytics.
- Legal authorities: when required to comply with law or protect rights, property, or safety.
- Business transfers: in the event of a merger, acquisition, or sale of assets.

We do not sell personal information for money. Certain analytics or advertising disclosures may be considered a “sale” or “share” under state laws; you may opt out as described below.

5. Marketing, Email, and SMS Communications

- Email: We may send promotional or educational emails. You can unsubscribe at any time using the link at the bottom of any email.
- SMS/Texting: If you opt in, we may send you text messages about offers or updates. Message and data rates may apply. You may opt out at any time by replying STOP.

We honor opt-out requests promptly as required by law.

6. Your Privacy Choices and Controls

You have several choices regarding your personal information:

Cookie and Tracking Controls: You can manage or block cookies through your browser settings. We honor Global Privacy Control (GPC) and similar signals where required by law.

Email and SMS Opt-Out: You may unsubscribe from marketing emails or reply STOP to opt out of text communications.

Privacy Rights (including Connecticut): Depending on your state of residence, you may have the right to:

- Access and obtain a copy of your personal data.
- Correct inaccuracies in your personal data.
- Request deletion of your personal data.
- Receive a portable copy of your data where technically feasible.
- Opt out of targeted advertising or the sale of personal data.

To exercise these rights, email grady@painfreeachilles.com with the subject line “Privacy Request.” Include your full name, state of residence, and details about your request. We will respond within 45 days or notify you if an extension is necessary.

If your request is denied, you may appeal by replying to our response with “Privacy Appeal” in the subject line. We will review and respond within 60 days and explain how to contact the Connecticut Attorney General if you disagree with the outcome.

7. Connecticut Data Privacy Act (CTDPA) Notice

If the CTDPA applies to our business, we will:

- Provide clear privacy disclosures and obtain consent before processing sensitive data.
- Honor universal opt-out signals such as Global Privacy Control for targeted advertising or sale of personal data.
- Prohibit targeted advertising or the sale of personal data for minors when required by law.
- Offer an appeals process for denied privacy requests.

8. California Residents

If you reside in California, you have rights under the California Consumer Privacy Act (CCPA/CPRA) to access, delete, correct, and opt out of the sale or sharing of personal information. You will not be discriminated against for exercising these rights. Requests can be submitted using the same process described above.

9. Children’s Privacy

Our Services are intended for adults. We do not knowingly collect personal information from children under the age of 18. If you believe a child has provided personal information, contact us immediately so that we can delete it.

10. Data Security and Retention

We use reasonable administrative, technical, and physical safeguards to protect your information. No system is completely secure, but we make every effort to maintain the confidentiality and integrity of your data.

We retain personal information only as long as necessary to fulfill the purposes outlined in this policy or as required by law.

11. International Users

If you access our Services from outside the United States, you understand that your information may be transferred to and processed in the United States, where privacy laws may differ from those of your home country.

12. Third-Party Links

Our website may include links to third-party sites. We are not responsible for the content, privacy policies, or practices of those sites. We encourage you to review their policies before sharing any personal information.

13. Updates to This Policy

We may update this Privacy Policy periodically to reflect changes in our practices or applicable laws. Updates will be posted on this page with a new effective date.

14. Contact Us

​Email: grady@painfreeachilles.com